Social Care Website
A public-facing website for a UK social care organisation — built to communicate trust to families, regulators, and referrers.
The problem
A social care organisation's website carries unusual weight. It has to reassure three very different audiences at the same time: families looking for care for a loved one, local authorities and referrers evaluating the provider, and prospective staff considering joining.
The existing site did none of these well — it looked dated, ranked poorly, and didn't communicate the calibre of the work being done inside the organisation.
What I built
Clear service architecture
Pages structured around how families and referrers actually search.
Trust signals
Credentials, accreditations, and team profiles surfaced where buyers expect them.
Accessibility-aware build
Colour contrast, keyboard navigation, screen-reader compatibility.
Mobile-first responsive design
Most family-side traffic to care websites comes from phones.
SEO-ready foundation
Clean markup, structured data, fast load times.
Editable content structure
The team can update key pages without coming back to me.
The outcome
The new site gives the organisation a digital front door that matches the quality of the care being delivered.
It separates the provider from competitors with weaker web presences — which, in the care sector, directly translates into family enquiries and referral confidence.
- Responsive layout with mobile-first breakpoints.
- Accessibility-aware markup, contrast, and keyboard support.
- SEO foundations: semantic HTML, structured data, fast load.
- Content structure designed for in-house editing.
Got a project in mind? Let's talk.
20-minute call. No pitch deck. I'll tell you honestly whether we're the right fit — or who is.